Blog
- Measurement & metrics GEO for CMOs: the 5 metrics to report to the board in the AI search era As search moves into AI assistants, which metrics should a CMO track? The five axes — visibility, position, sentiment, share of voice, cited sources — and how to fold them into executive reporting.
- Workflow & routines GEO for marketers: a weekly routine for improving AI search visibility How to improve brand visibility in AI search as a practitioner — prompt design, spelling-variant setup, reading weekly scans, and turning opportunities into content briefs your team can execute.
- Technical GEO Technical GEO for marketing engineers: robots.txt, structured data, llms.txt The technical side of GEO that engineering owns — admitting AI retrieval crawlers, serving server-rendered HTML, structured data that carries real facts, and an honest take on llms.txt.
- Technical GEO AI crawlers don't execute JavaScript — why server rendering is the precondition of GEO Analysis of 500M+ GPTBot requests found zero JavaScript execution. Client-rendered-only content does not exist for AI. How to check your site and what to do about it.
- Measurement & metrics Hyokiyure: how Japanese spelling variants break AI measurement — and how to count brand mentions correctly キヤノン, キャノン, Canon. Japanese spelling variants cause systematic undercounting in AI-answer measurement. Why it happens and how to design measurement that counts correctly.
- GEO basics What is GEO (Generative Engine Optimization)? A guide to brand visibility in AI search GEO defined: how it differs from SEO, the tactics validated by academic research, and the practical steps companies in Japan can take today.