E-E-A-T
Experience, Expertise, Authoritativeness, Trust — Google's framework for judging content quality, with Trust at the core. Not a direct ranking factor but the quality lens.
Notes
E-E-A-T is not an algorithm input but a framework for judging quality. The practical translation is making Who / How / Why explicit: named authors with credentials, how the content was produced, and what it is for.
The same direction works for AI search: Person markup for authors, first-hand experience in the writing, and named sources signal “trustworthy origin” to human raters and AI alike.
Sources
Updated: Jun 10, 2026