Glossary

AI share of voice

The share of AI answers on a topic that mention your brand, compared with competitors. The central KPI of "how loud you are" in the AI-search era.

Notes

AI answers fluctuate even for the identical question. Asking once and recording hit/miss is not measurement — the same prompt must be sampled multiple times and aggregated into a mention rate.

Share of voice is your mention rate relative to the total mentions of all brands in the category. It is most valuable tracked as a trend, not as a single-day rank.

Updated: Jun 10, 2026

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