AI share of voice
The share of AI answers on a topic that mention your brand, compared with competitors. The central KPI of "how loud you are" in the AI-search era.
Notes
AI answers fluctuate even for the identical question. Asking once and recording hit/miss is not measurement — the same prompt must be sampled multiple times and aggregated into a mention rate.
Share of voice is your mention rate relative to the total mentions of all brands in the category. It is most valuable tracked as a trend, not as a single-day rank.
Updated: Jun 10, 2026